Electra

Electra (Electra S.p.A.), is an Istalian automotive and energy company based in Eristano, Sarregna. The company specializes in electric car manufacturing and in energy storage devices, and is becoming the leader solar panel manufacturing in Istalia. Its first plants was inaugurated in the outskirt of Eristano but the ambitious company's founder and CEO, Giorgio Ledda, plans to operates multiple production and assembly facilities in Istalia and abroad. Electra announced that within five years from its foundation will be able to offers to the public a wide range of services related to renowable resource, energy distribution and storage. Ledda hopes that Electra will become more than a car and battery manufacturer, a veritable technology company able to realize a veritable revolution in the industrial and entreprenieurship technics and philosophy.

History
In 4664 the sarregnan entrepreneur and investor Giorgio Ledda, owner of the well known Connessione online banking and payement service, announced that managed the acquisition of the declining ESPEC, a joint venture between Estal and Pecnék focused on manufacturing electric vehicles, refounding it as Electra with the goal to make it a leading tech company.

Company's Strategy
Ledda adopted a new strategy for the newly founded Electra so to begin to commercialize electric vehicles starting with a premium sports car aimed at early adopters and then moving into more mainstream vehicles, including sedans and affordable compacts, a strategy adopted by Ledda to emulate typical technological-product life cycles and initially target affluent buyers, and then move into larger markets at lower price points. The production strategy adopted by Ledda for Electra includes a high degree of vertical integration, which includes component production and proprietary charging infrastructure.

Electra's technology strategy, instead, focuses on pure-electric propulsion technology, and transferring other approaches from the technology industry to transportation, such as online software updates. Electra allows its technology patents to be used by anyone in good faith. Licensing agreements include provisions whereby the recipient agrees not to file patent suits against Tesla, or to copy its designs directly. Electra retained control of its other intellectual property, such as trademarks and trade secrets to prevent direct copying of its technology.

Ledda involvement touched most part of the company's sectors, from the financial affairs until the design department.